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Social media success requires sound strategy.

All new accounts must be approved by the Marcom Department.

Doing social media well on behalf of a business is both an art and a science. Social media professionals spend years studying and learning their craft鈥攊n fact, our own College offers courses on how to best utilize this important communication tool. Despite that, there is still a pervasive myth that 鈥渁nyone can run an account鈥 or 鈥渁ll departments NEED to be on ALL the social media channels鈥攚hich simply is not true.听

Before you create a new social media account on behalf of an area of 51黑料, please complete our form outlining your business case and strategy for content. 

Also, anyone posting on behalf of the College needs to complete the .听

Already have a CCC account up and running?

We ask that you follow these simple guidelines to create the best experience for our audiences.

To keep our list of active CCC social media accounts up-to-date and accurate, as well as ensure that all active CCC accounts have read and agree to comply with college policies, .听

  • Keep your content specific to your own area and audience鈥攑eople follow specific accounts to see information about your area.
  • 顿翱狈鈥橳 create new posts to promote events, news, or activities for areas outside of your specific area. If your account is for the Marshmallow department, don鈥檛 create a new post for a Bubblegum department activity.听
  • DO share posts from the Institution and other Cedar Crest accounts (properly credit & tag) IF your audience would benefit from the info. (Marshmallow鈥檚 account could share a Bubblegum department post about an activity.)听

When crisis strikes: STOP POSTING

Cabinet makes the ultimate decisions on messaging鈥攃heck in with your chain of command before posting anything.

Alert the if you notice a crisis is brewing anywhere on social media.

  • Content about the College should come from the College鈥攊nstitutional accounts have verified credibility and the largest overall reach.听
  • DO share posts that come from the Institutional accounts.听
  • DO contact the Marcom department if the Institution hasn鈥檛 yet created content for what you鈥檙e trying to share.
  • DO contact the Marcom department if you have an idea for a campaign for Cedar Crest, like photo contests, campus scavenger hunts, etc. to synergize or even collaborate.听
  • DO let Marcom know about the coolest things going on in your areas and your most successful posts so we can expand their reach or promote them in additional ways.听
    • If you have content that鈥檚 done really well for your audience, let the Marcom team know so it can be shared with a wider audience, turned into stories for publications, or even used in advertising.听
  • If it鈥檚 a Cedar Crest-related and run account, it must reinforce the Cedar Crest Brand.听
  • Sure, it鈥檚 fun to get creative with tools like Canva, but it鈥檚 far more effective if you stay on brand.听
    • DO use the established colors, fonts, and styles of the College. See the
  • 顿翱狈鈥橳 create your own logos, modify Cedar Crest logos, or create a new 鈥渓ook鈥 for your department, area, or the College.听
  • Remember that social media is subject to regulations and laws.听
  • If something you post causes a legal or controversial issue for the College, you will be held personally accountable.听
  • Most social media is promotional in nature and DOES NOT fall under academic freedom.听
  • DO adhere to all regulations outlined on our .听
  • DO make sure all posts follow accessibility regulations: include alt text, subtitles, and capitalize the first letter of each word in hashtags. #WeCCCYou #CedarCrestCollege #FollowFranki听
  • 顿翱狈鈥橳 post or share 鈥渇ound鈥 images, videos, or wording unless you know the source and you鈥檙e positive you have permission to do so鈥攃opyright laws apply to your posts.听
  • 顿翱狈鈥橳 run any kind of contest without consulting the rules and regulations of the platform, the College, and all other governing bodies.听
  • DO stay informed on the evolving rules and regulations regarding digital content publishing.听
  • Anyone posting on behalf of the College needs to complete the .听

Official Institutional Social Media Accounts

  • : @CedarCrestCollege
  • : @cedarcrestcollege
  • : @cedarcrestcolle
  • : cedarcrestcollege
  • : cedarcrestcollege
  • : @cedarcrestcollege
  • : 51黑料
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